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Conventional Wisdom states you should use Sub-Directories to organize your web Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings when you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Do this, Many of the Page Ranking Algorithms in use today deem that pages closed to your Root are of a Higher Value then pages that are further away from your r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ot. If you have 2 Web Pages with the Exact same content (web1.html and web2.html) http://yourdomain.com/web1.html and http://yourdomain.com/articles/training/w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

b2.html

All things being equal Web1 will have a higher ranking then Web2.html because Web1.html it is in the Root Directory.

As a Web Designer or a Home Based

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Business owner wearing a Web Designer Hat it seems you have 2 Choices, do what seems right and in many ways best and use a Pretty Directory Structure and Lo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

se Ranking points or Throw out the Directory Structure and Gain Ranking Points. Many People Choose the Directory structure either because they don't know a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

out the page Ranking Algorithms or they feel a strong need to be organized and are willing to sacrifice ranking points.

There is a 3rd Choice. You can use w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at we shall call a Pseudo Directory. A Pseudo Directory is a simple tool that you can use that will not only keep you organized but has the added bonus if us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d properly can actually increase your ranking points because you will have file names that are extremely optimized for the Page Ranking Bots.

A quick lesson o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

File Naming if you have 3 Web Pages with identical content and they are named page1.html,bathroom.html and Home-Repair-Bathroom.html which file do you think w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll have the Lowest ranking and The Highest Ranking for the phrase "Bathroom repair". Page1.html will be lowest ranked and Home-Repair-Bathroom.html will be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the highest rank.

The Pseudo Directory takes advantage of this page naming structure to allow you to organize your Web Pages and still maximize your page rank

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng.

So you have a Web Page that is Promoting products and Services to Homeowners and Would be Homeowners. You want to build some content rich web pages usin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

articles that you find and Reprint. Using the Conventional Method you would have a Directory Structure that looks like

root/articles/Home-Loan/file.html, <

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r> root/articles/Home-Repair/file.html and
root/articles/Home-Selling/file.html etc.

With the Pseudo Directory method you keep all your files in the root

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Directory you just name them using the Optimal naming rules. An Article on Roof Repair would be named home-repair-roof.html not roof.html. Similarly an article

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on Kitchen Repair would be named Home-Repair-Kitchens.html and on Bathroom repair would be named Home-Repair-Bathrooms.html

This next step is optional but

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t does have a few advantages and will help increase your page rank even more. Create a Table of Contents or Site Map for each Pseudo Directory. So continuin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with the above example create a File called Home-Repair-Contents.html and list all the files that start Home-Repair.

Next (If you have more then 3 or 4 sub to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ics) Create a Page called Home-Contents.html where you have links to Home-Repair-contents.html and Home-Loan-contents.html and Home-Selling-contents.html ..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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