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A web site without images is boring and hard to read. Images add pizzazz to your web site, make a web site more visually appealing, support your web conten

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t, provide a visual representation of your product, and break up text and make your web pages easier to read.

"A picture is worth a thousand words." That

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

aying may be ages old but its message is just as vital today as when it was first uttered. Simply put, a single image can often communicate what might take

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you one thousand words (more or less) to say or write. More importantly, focused, high-quality web images can increase your sales!

How is that possible,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou ask? It is really quite simple. Images can speak volumes. They can trigger feelings and emotions. Carefully selected quality images that accurately supp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ort your sales copy will help to produce a positive response in your web visitors.

Among other things, your visitors will tend to have greater confidence

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n you. Quality graphics, like an overall quality web site, can inspire trust in you and your products. A boost in credibility translates into increased sal

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es.

Keep in mind that not just any image will be an improvement. In fact, if your choice of graphic images (photos, clipart, illustrations) is not properl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

focused and of high quality, then you could actually lose sales. Poor graphics will damage your credibility instead of boosting it. They communicate that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you are not professional, your sales message is not to be trusted, and your product’s value will become suspect.

What kind of graphics should you add to y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur site? Use graphics that represent your products and enhance your sales message. These can include the header at the top of your web pages, a product ima

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ge (e.g. ebook cover, software box cover) an order button and navigation links.

If you don’t feel you are quite up to the task, or feel that your time is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

etter spent developing and marketing your web site, then it would certainly be beneficial to get help from a professional designer who specializes in web i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mages. However, if you feel confident in your own abilities, here are some tips to design quality images.

• Avoid clipart images you’ve seen all over the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eb. You want your site to be unique.

• Use the best quality graphics you can find. Sometimes you might have to pay for the kind of image you want, but it

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

will be worth it.

• There are many sites where you can find large selections of quality graphics (clipart, stock photos, and illustrations). Some are free

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or low cost, while others can be expensive.

• Don't use too many images. They will distract from your message instead of enhance it.

• Keep images and gr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

aphics as small as possible. Graphics slow your web pages down considerably. The larger the file size, the longer the images take to download.

• Save your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

images in the proper format for web sites such as GIF, JPEG, and PNG.

• Keep the resolution of your images at 72 dpi, the maximum resolution a computer mo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nitor can read.

High quality images and a quality web site will be rewarded with a boost in credibility and sales. High quality sells, low quality doesn’t

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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