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I Suggest - Power Your Word for Profit
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.
Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same a
Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t a fraction of the cost.
Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank.
Our discovery begins by answering three simple questions:
* What Are You L
Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank.
Our discovery begins by answering three simple questions:
* What Are You L
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ke?
* What Do You Do?
* How Do You Do The Things You Do?
So let's begin...
STEP #1 - What Are You Like?
Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you w
* What Do You Do?
* How Do You Do The Things You Do?
So let's begin...
STEP #1 - What Are You Like?
Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you w
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ere an animal, you'd feel a certain affinity with a particular animal and quickly be able to answer... Monkey, Cat, Tiger, Lion, Bird, Fish, Dolphin etc.
If asked for your profession you'd say one or more of the following... Coa
If asked for your profession you'd say one or more of the following... Coa
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
h, Therapist, Consultant, Teacher, Chef, Speaker, Author, Trainer etc.
If I asked you what you'd be if you were a car you might think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc.
If I asked for your
If I asked you what you'd be if you were a car you might think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc.
If I asked for your
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
role you might say things like... Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur, Explorer, Protector, Guardian, Helper etc.
If I asked what thing you sold you might say... Comfort, Books, Time, Inspiration, Words, T
If I asked what thing you sold you might say... Comfort, Books, Time, Inspiration, Words, T
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ols, Skills etc.
Brainstorm as many of these nouns as you can - it's good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name.
Time To Wri
Brainstorm as many of these nouns as you can - it's good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name.
Time To Wri
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
te...
Read the following statements and come up with as many answers as you can for each one:
* If I were an animal I'd be...
* If I were a car I'd be...
* If I were a colour I'd be...
* If I were to announce my occupation I
Read the following statements and come up with as many answers as you can for each one:
* If I were an animal I'd be...
* If I were a car I'd be...
* If I were a colour I'd be...
* If I were to announce my occupation I
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
could say...
* If I were to announce what I had to offer I'd say...
* If I were a famous figure from history I'd be...
STEP #2 - What Do You Do?
Once you've got a good list of names you can start asking what you actually do.
* If I were to announce what I had to offer I'd say...
* If I were a famous figure from history I'd be...
STEP #2 - What Do You Do?
Once you've got a good list of names you can start asking what you actually do.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Spend a good time on this. It may seem a challenge at first to think entirely in terms of what you do so use your lists of people, animals and things for inspiration. What do they do? Here's some ideas...
* Coaches... encourage,
* Coaches... encourage,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
listen, support, reflect
* Trainers... share, instil, empower, guide, teach
* Tigers... leap, hunt, run, survive, inspire, stalk
* Birds... fly, soar, see, dive, migrate
* Leaders... lead, inspire, persuade, encourage
* Chef
* Trainers... share, instil, empower, guide, teach
* Tigers... leap, hunt, run, survive, inspire, stalk
* Birds... fly, soar, see, dive, migrate
* Leaders... lead, inspire, persuade, encourage
* Chef
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
... cook, create, nourish, feed etc
You'll notice a pattern here, you'll have created a big list of doing words (or verbs).
Time To Write...
Go through your lists and play word association by answering the question... "What do
You'll notice a pattern here, you'll have created a big list of doing words (or verbs).
Time To Write...
Go through your lists and play word association by answering the question... "What do
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
es an XYZ do?" for each one.
STEP #3 - How Do You Do The Things You Do?
Once you've got a good list of names and doing words it's time to add spice to the mix...
As the song goes, "T'Ain't What You Do It's The Way That Cha Do
STEP #3 - How Do You Do The Things You Do?
Once you've got a good list of names and doing words it's time to add spice to the mix...
As the song goes, "T'Ain't What You Do It's The Way That Cha Do
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t"
Discovering how you do something will give your brand a lot more clout than just knowing what you are and what you do.
We use adjectives to describe how we do something, how we compare to others, what makes us unique or what
Discovering how you do something will give your brand a lot more clout than just knowing what you are and what you do.
We use adjectives to describe how we do something, how we compare to others, what makes us unique or what
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
makes us easy to identify. For example...
A Tiger is... big, bold, fast, fearsome, stealthy
This is good, but it's not all, you can go further by adding adverbs if you're struggling by linking a noun with it's verb to see what
A Tiger is... big, bold, fast, fearsome, stealthy
This is good, but it's not all, you can go further by adding adverbs if you're struggling by linking a noun with it's verb to see what
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
happens. Here's another example...
A Tiger Leaps... stealthily, quickly, decisively, smoothly
You can take the "ly" ending off most words to create more appropriate adjectives for your brand. So in this case you'd have a list o
A Tiger Leaps... stealthily, quickly, decisively, smoothly
You can take the "ly" ending off most words to create more appropriate adjectives for your brand. So in this case you'd have a list o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
f words as follows: stealthy, quick, decisive and smooth.
Time To Write...
How do people describe you and what you do?
How would you like people to describe you?
What sets you apart as different? (think about your appearance,
Time To Write...
How do people describe you and what you do?
How would you like people to describe you?
What sets you apart as different? (think about your appearance,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
voice, manner, style etc)
How do you do what you do? (are you slow and methodical? fast-paced and energetic?)
Now, do the same for your list of animals, cars, roles, famous figures etc until you have a really big and full list
How do you do what you do? (are you slow and methodical? fast-paced and energetic?)
Now, do the same for your list of animals, cars, roles, famous figures etc until you have a really big and full list
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
of words.
Summary
You've now collected all the information you need to discover your unique business identity. You may already be getting a feel for how this process can give you a lot more ways to view and describe yourself bu
Summary
You've now collected all the information you need to discover your unique business identity. You may already be getting a feel for how this process can give you a lot more ways to view and describe yourself bu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
this is just the first step...
There are two more steps covered in this F'REE eBook, which you can download immediately, entitled Find Your Power Word....
Enjoy the book and thanks for staying tuned!
'Dangerous' Debbie Jenkin
There are two more steps covered in this F'REE eBook, which you can download immediately, entitled Find Your Power Word....
Enjoy the book and thanks for staying tuned!
'Dangerous' Debbie Jenkin
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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