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The first months my website was online, I was constantly checking the search engines to see

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

if my site was listed under the keywords that I was targeting. And always with the same nega

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ive results.

The truth is that the keywords that you are targeting are often not showing yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur site the first months at all on the first 200 search listings. OK,if you try to get you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

site listed for hoooohjgaagga or something like that, it could get you a first place in no

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ime. But who wants to target that keyword?

In fact, I get a lot more traffic from keyword

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s that I haven't thought of using as a keyword in the first place. One tool that I have fo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd online can easily show you the keywords that your site is ranking well for.

You can find

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it at: http://www.googlerankings.com/ultimate_seo_tool.php Here you simply enter your d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

main name and hit the "Analyze Keyword" button.

If you want to,you can change the differe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t settings on this page before you hit the button. But I usually leave this at default.

T

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hen on the next page you can see a detailed report on keywords that are found on your site.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

You can see their numbers and density. It shows the number of 2 Word Phrases and 3 Word

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Phrases.

Step 2 Create Position Report

Now to the cool part of this tool. When you hit t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is button, the tool will search Google for the keywords and keyword phrases that it have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gathered from your site. After a few seconds it shows your position for each of them. So

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

now you don't have to wonder if your site is listed in Google.

But as I said, the first mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ths you shouldn't be worried if you don't find your site under any keyword at all. Goo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gle use a lot of time to index new websites. I have found that MSN are a lot faster to sho

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

my pages under the keyword that I want.

I hope you'll find this tool as useful as I have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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