I Suggest - Business

While coordinating an out-of-town, semi annual meeting and training seminar, I was given a wonderful recommendation for lunch by

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the hotel’s office manager. This small, family owned delicatessen was the most chosen caterer for many events at the hotel. Excel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ent references were given by former and current clients regarding the food, service and affordable prices for accommodating their

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

group. This delicatessen delivered, setup our buffet style lunch and later returned to clean up and disassemble the arrangement.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

After the delicious hot lunch they provided for my meeting, the attendees gave the restaurant a round of applause. Because of my

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

overall satisfaction, I decided to have lunch at this deli before I left town. I got directions from the hotel staff and took the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

easiest route to get there. After my initial visit to the deli, I was not surprised to later find out that the owners were selli

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g the business. Why? It couldn’t be the food or their excellent customer service. From my immediate observation, I surmised it to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

primarily be the ability to easily find their restaurant and once I found it, "visibility" of their location was another strike

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gainst them. Now, although they were located in an established, expansive office park, their site was probably in the worst locat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on. They were situated at the rear of one of the office buildings down a dead-end driveway. According to one of the co-owners, th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eir business reached its peak between the hours of 11:00-1:00, Monday through Friday. Why? Because the people who worked in the o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fice park took their lunch breaks during these hours. The delicatessen began closing at 3:00 each day, because it was not cost ef

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

fective to remain open after this time.

The foundation of their customer base remained within the scope of the office park. Unfo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tunately, they were unable to pull in a lot of outside repeat business to “stay” in business. Although the food was great, the fr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

stration of finding their restaurant and secondly their location worked against their success. The biggest thing that sells in re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

al-estate is location, location, location! If your current location is not the best, then it is imperative to produce a functiona

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, creative marketing plan to attract the masses of potential customers. Even if your food business is a mobile lunch delivery ser

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vice or you are a food pushcart vendor on the street corner, location and timing are still crucial elements to growing your busin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ss.

You may be serving great food, but the problem may not lie in finding customers, it may be that the customers can’t find you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I Suggest - If the Food is GREAT, Where are My Customers?

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